Utilize a text or texts requiring repeated readings and study that creates the claim of unquestioning authority of the organization. These could be religious, political, psychological literature or even commercial texts like a sales or product manual. These texts are holy, not in a conventional sense, but in the sense they are meant to be unusually or even irrationally revered by members. In multi-level selling organizations, there is a phenomenon you could call multi-level fever. And for us, there were the Monographs.
AN OPEN LETTER TO CHRISTIAN BERNARD,
VENERATED IMPERATOR OF AMORC-The Cult of H. Spencer lewis
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